Rising tennis star Carlos Alcaraz is showcasing his endurance in a new advertisement for BMW Spain, featuring the German automaker’s latest electric SUV, the BMW iX1. The creative ad highlights the vehicle’s features while emphasizing Alcaraz’s stamina and humor.
In the promotional clip, Alcaraz is seen running laps around the BMW iX1, which is positioned on an indoor tennis court. A voice-over provides details about the iX1’s impressive range, efficiency, and technology. The electric SUV is touted to have an autonomy of up to 475 km, equivalent to 6,836 laps on a tennis court.
As Alcaraz continues his laps, visibly panting and sweating, he humorously inquires about the remaining laps. The voice-over responds, “6,123, Carlos.” The ad cleverly combines the endurance of the tennis prodigy with the capabilities of the BMW iX1, creating a unique and engaging narrative.
Sharing the advertisement on social media, Alcaraz added a playful note, stating, “Believe me, it’s much better to do up to 475 km of autonomy in the BMW iX1 than on foot! 🥵 If you were hoping to find a big, modern and reliable 100% electric; look no further, the electric BMW iX1 is what you’re looking for! 😀”
The advertisement not only promotes the BMW iX1 but also captures Alcaraz’s lighthearted personality and athleticism. As the young tennis sensation continues to make waves on and off the court, collaborations with prestigious brands like BMW further solidify his status as a charismatic and marketable figure in the world of sports.
Carlos Alcaraz in 2024
Now the world no.2, Alcaraz played his last match on the 24th of January when he lost to world no.6 Alexander Zverev 6-1 6-3 6-7(2) 6-4 in the quarter of the Australian Open (draw).
Presently, during this year the Spaniard owns a compiled 4-1 win-loss record.