Grigor Dimitrov, the renowned tennis player, is making waves both on and off the court as he becomes the fresh face of the Lacoste Underwear range. The 32-year-old Bulgarian, celebrated for his versatile game, began the year with a stellar performance at the Brisbane International.
Beyond the tennis court, Dimitrov showcased a different facet of his personality on Instagram ahead of his quarterfinal clash with Rinky Hijikata. The tennis sensation, who joined forces with Lacoste as a brand ambassador in May 2023, shared a photo with the hashtag “#LacosteUnderwear,” introducing fans to the brand’s latest collection.
Lacoste, recognized for its commitment to comfort, quality materials, and a blend of sporty yet fashionable design, expressed excitement about their collaboration with Dimitrov. The brand highlighted, “Total comfort, quality materials, a design that’s both sporty and fashionable… the Lacoste Underwear range breathes new life into loungewear and underwear. To embody it, Grigor Dimitrov’s charm is at its best.”
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Dimitrov’s association with Lacoste aligns him with tennis heavyweights such as Novak Djokovic and Daniil Medvedev. The Bulgarian debuted his inaugural Lacoste kit at Roland Garros in 2023, reaching the round of 16.
Reflecting on Dimitrov’s recent achievements, his strong finish in 2023, and the promising start to 2024 stand out. Notable accomplishments include reaching the semifinals at the Shanghai Rolex Masters and finishing runner-up to Djokovic at the Rolex Paris Masters. Victories over formidable opponents like Medvedev, Hubert Hurkacz, and Stefanos Tsitsipas showcased his resurgence.
A potential triumph at the Brisbane International would not only add another title to Dimitrov’s collection but also mark his return to the winners’ circle since his significant victory at the 2017 ATP Finals. As the tournament progresses, all eyes are on Dimitrov, both for his on-court prowess and his stylish off-court persona as the ambassador for Lacoste Underwear.
Dimitrov in Brisbane, ranking, and results in 2024
Ranked world no.14, the Bulgarian has a compiled 3-0 record in 2024. Grigor is now having a run in Brisbane where he managed to beat the world no.42 Andy Murray 4-6 7-5 6-2, the world no.56 Daniel Altmaier 6-1 6-2 and the world no.71 Rinky Hijikata 6-1 6-4.
Grigor Dimitrov will come up against the world no.55 Jordan Thompson in the semifinal on Saturday at 8:30 pm on PAT RAFTER ARENA. Their head to head is 1-1.
Dimitrov won 8 titles in his career: 3 on hard courts, 1 on clay courts, 3 on indoor courts and 1 on grass courts. (See the list of his titles)
