Recently, Rachel Stuhlmann talked about how she built her own brand through genuineness and how she’s influencing a new generation of tennis players.
Stuhlmann’s love of tennis began in her early childhood; she started playing in kindergarten and continued to be committed to the game all through her childhood. She placed in the top 100 nationally for high school, and she was contacted by offers from esteemed universities. In the end, she decided to pursue a journalism degree at the University of Missouri.
Stuhlmann soon realized she had a gift for using social media to engage with others. She started posting pictures and videos of herself playing tennis, dressing chicly, and interviewing pals while on the road.
Stuhlmann, who is 32 years old, has a dedicated fan base on a number of social networking sites. She consistently shows up on these platforms, interacting with her followers and giving them interesting and useful stuff.
The key to Stuhlmann’s success is her dedication to being genuine and true to who she is. She makes it clear that when it comes to her style and content, she defies accepted conventions and guidelines. She claims that when she started publishing in her own, genuine way, her brand really took off.
In her own words, Stuhlmann confessed, “I really want to be myself in this industry. I’m going to post what I want, I’m going to wear what I want. Whatever I wear does not change my knowledge of the sport, that I can strategically talk about the sport, that I can play the sport really well. So posting in my own style, that’s when my brand really took off when I just really started being authentically myself,” Stuhlmann shared this sentiment with Sports Illustrated Swimsuit.
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