Ben Shelton, Iga Swiatek, and Roger Federer recently traveled to Brooklyn, New York, for an event hosted by Swiss performance sportswear brand On, which featured the debut of Swiatek and Shelton’s 2023 US Open outfits.
In March 2023, On, which welcomed Federer as a shareholder in 2019, appointed Swiatek and Shelton as its ambassadors, making its first push into the tennis sponsorship industry. Swiatek became the first female athlete to sign with On after leaving her sponsorship with Nike to join Asics in 2020.
The US Open’s main draw matches are scheduled to start on August 28. Roger Federer joined Iga Swiatek and Ben Shelton at the Fort Greene Park tennis courts in Brooklyn for the opening before the competition.
In addition, Roger Federer gave the audience a glimpse behind the scenes by posting a video from the event on social media.
Iga Swiatek in 2023
Currently ranked no.1, Iga played her last match on the 19th of August when she surrendered to world no.6 Cori Gauff 7-6(2) 3-6 6-4
in the semifinal in Cincinnati (draw).This season the Pole achieved an overall 53-9 record. The Pole clinched 4 titles in 2023 in Doha, Stuttgart, French Open and Warsaw. Swiatek got to the final in Dubai and Madrid.
Ben Shelton in 2023
Currently the world no.46, Ben played his last match on the 16th of August when he capitulated to world no.7 Stefanos Tsitsipas 7-6(3) 7-6(2) in the 2nd round in Cincinnati (draw).
Until now, during this year the American has a composed 14-22 record. Ben Shelton’s best result of this season was getting to the semifinal in the Cagliari Challenger.
Shelton has scheduled to compete next at the U.S. Open (U.S. Open). He will start to play the tournament from the main draw that will commence on the 28th of August.