NAOMI OSAKA. Nike bends its sponsoring rules to get the Japanese on board

Naomi Osaka had the opportunity to "force" Nike to accept other sponsors on her attire

Naomi Osaka

Naomi Osaka‘s marketing power is huge and even Nike had to change its own rules to lure the Japanese.

The famous brand managed to get the Japanese on board for an undisclosed sum that is rumored to be at least $8.5 million per year.

However, Naomi had already some important agreements with top Japanese brands such as Nissin Food and All Nippon Airways and she couldn’t ditch them.

Therefore, Nike had to bend its usual contract rules to allow “other patches” (Nissin and ANA) to feature on their attire. It’s interesting to notice that the first time that Nike allowed this exception was with Na Li.

According to IMG, Naomi’s management company, the Japanese is expected to be the highest highest-paid female athlete in the world by the 2020 Olympics in Tokyo.

Now Osaka needs just to focus and win… no pressure!

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