Emma Raducanu is only ranked number 76, but she is still one of the most popular, if not the most popular British women’s sports stars.
According to RunnersNeed, the 2021 US Open champion has an average monthly search volume of 1,830,000. As per a recent study on the gender gap in media coverage by sport retailer Runners Need, she ranks third overall among British active sports stars in terms of media coverage.
According to research on media and social media coverage of the top-performing men’s and women’s athletes in the UK conducted from April to October 2022, top female athletes receive 3.6 times less coverage on average than their male counterparts.
Harry Kane, the captain of England’s football team, was mentioned the most (178,000 times), but only 3% of those mentions were of a high profile. His positive-to-negative sentiment ratio was 55.2% to 44.8%.
Ben Stokes, the captain of the cricket team, came in second with 78,514 mentions, 70.4% of which were positive and 5% high-profile.
With 59,740 mentions and a positive-to-negative sentiment ratio of 66% to 34%, Raducanu was the top-performing woman. 6% of all mentions involved well-known people.
Emma Raducanu in 2022
Currently ranked no.76, Raducanu played her last match on the 4th of October when she surrendered to world no.8 Darya Kasatkina 7-5 6-4 in the 1st round in Ostrava (draw).
This season Raducanu has managed to achieve a 17-19 record. Emma Raducanu’s best accomplishment of the current season was reaching the semifinal in Seoul.