Winning Wimbledon may not be good enough to further your image if you do not have a proper marketing company to back you. This is why Petra Kvitova has decided to team up with IMG.
The world no.4 has already some important contracts with Nike, Unicredit, Wilson and Ceska Posta, but she wants more.
Kvitova: My sponsorships are too local
Petra commented “My sponsorship deals have been very focused on the Czech Republic so far so I am hoping to work with some global brands and I’m excited to see what the IMG machine can do.”
From IMG: The sky is the limit for Petra
Kvitova’s new agent at IMG commented “The sky is the limit for Petra’s talent and she is a player who we believe is on her way to becoming an international star. We believe that she can win many more Grand Slams and IMG can help build her brand globally.”
Talking about money, Petra has been heavily criticized locally for having transferred her residency to Monte-Carlo soon after winning again the Championships.