Good news for the WTA as Starhub, a Singaporean telco, will endorse the season finale.
The pay-TV operator will broadcast the competition for free without the need of subscribing to Starhub. This was part of a strategy of the telco that is increasing its commitment to local sports.
Starhub CEO Philippe Delevaud commented “If we can expose, if we can host local sports at the Sports Hub, everyone will benefit because without local sports, you cannot get big, international sports. It’s very important to be able to host in good economic conditions, to deliver a good customer experience for local sports, too.”
With this endorsement Starhub gained branding rights for the National Stadium’s South West Gate Entrance and also a 30-seat corporate hospitality suite.
