Why Naomi Osaka is a huge Brand Ambassador

Naomi Osaka is one of the most fascinating players on Tour.

The 20-year-old is young, strong, she has already won a major, and she has a unique way to relate with the other people. In addition, because of her origins and upbringing, the youngster has a huge appeal in Japan, in the US and Central America.

From the expert

Bob Dorfman, a sports marketing expert, commented “It’s very, very rare to find a Japanese-born female athlete who appeals to an international audience. What’s more, tennis, especially women’s tennis, is a sport that lends itself to a broad variety of sponsors: sporting goods, health, and beauty, fashion, lifestyle, travel, personal care, you name it.

And the sport’s international following brings with it a large, loyal and affluent fan base. All the more reason why so many companies are lining up to sign her up.”

Hopefully, she won’t go Hollywood. Evert

Chirs Ever commented “You know, it’s going to be life-changing for her and very, very important. From what I see, she is very humble, and from what I see, her parents are very humble people. Hopefully, they won’t go Hollywood on us. We don’t want that to happen.”

The endorsement

Naomi has already received the endorsements from Adidas ($10 million per year), instant noodle-maker Nissin Foods Group, and Nissan Motor Co.

Of course, it’s crucial that Naomi will no “go Hollywood.” Was this commented aimed at Genie Bouchard?