£1 BILLION GIRL. Why Raducanu may value so much according to marketing expert

These are the reasons why Emma Raducanu is so valuable from a marketing point of view

Emma Raducanu

Emma Raducanu became an instant celebrity after winning the US Open, starting her campaign from the qualifications. Besides her incredible and unforeseen success in New York, she attracted attention on mainstream media far beyond the tennis fans with her fantastic personality and stunning appearance.

Emma is a very bright girl with an appealing multicultural background. She has a Chinese mother and a Romanian father. She can speak both Mandarin and Romanian rather fluently and is completely self-confident when talking to the media despite her young age.

Many top brands seem to be more and more interested in partnering with Emma, who is also constantly featuring on the British tabloids and on all sorts of media.

According to Marketing pundit Mark Borkowski, Emma’s value could be immense if she keeps on winning.

Borkowski commented: “Potentially, I see her as a billion-dollar girl. She’s everything that is really positive about the new icons that this age has got to throw up.

In the conflicting culture wars, here we have someone who is young, incredibly talented, has a multi-cultural background, everything about her is what every brand would like to get their hands on right now. However, I feel the bubble will burst if she doesn’t win tomorrow night.”

Emma Raducanu in 2021

Emma Raducanu Stats info

Now ranked no.20 (career-high), Emma played her last match on the 9th of November when she lost to world no.106 Xin Yu Wang 6-1 6-7(0) 7-5 in the 2nd round in Linz (draw).

Until now, during this year Raducanu achieved a 25-9 record. Raducanu has won 1 title at the U.S. Open. Raducanu got to the final in the Chicago.

Raducanu
Linz
Raducanu's Record