Emma Raducanu hit the headlines in Great Britain and all over the world after she reached the fourth round in Wimbledon. Emma was relatively unknown before playing the Championships, where she obtained a wild-card for the main draw. Raducanu is 18, and she impressed also by the fact that she didn’t drop a single set in her previous matches.
The young Brit made attracted to so much attention not only for her tennis but also for her sparkling personality. Emma appears genuine, energetic, and with a magnetic smile that projects optimism.
Emma has an interesting family background. She was born in Toronto, Canada, and she moved to the UK when she was just 2. Her father, Ian, is Romanian, and her mother, Renee, is Chinese. Both work in finance.
Raducanu, Andy Murray, and Lewis Hamilton
It is pretty early to say if Emma can keep up with the expectations. However, according to some marketing experts, she may have incredible power from a marketing point of view.
As reported by the Mirror, Marcel Knobil, the founder of Brand Council and Superbrands, has high hopes for Emma, saying that she might be as marketable as Andy Murray and Lewis Hamilton.
“She could well, if she continues along this trajectory, enjoy similar revenues to Andy Murray in the future, or maybe even Lewis Hamilton,” he said.
“Brands are absolutely desperate for positivity right now, after nearly two years of bleakness. And therefore they want to capitalise on incredible stories like Emma’s – and she’s the brightness everyone needs right now.
She is an incredibly sellable proposition in so many ways. She’s got a ready-made image that many brands are crying out for. She represents the values that many brands would very much want to be associated with.
She’s very clean cut, attractive, multicultural, successful and young – all of which brands want to be associated with. Being associated with her would definitely increase the value of those very positive characteristics.
There’s no doubt there will be brand managers at this very moment featuring her in their future sponsorship plans. I’m confident there’ll be a queue of prospective employers outside her door after the Championships.”
Raducanu in Wimbledon, ranking, and results in 2021
Now the world no.338, the Brit achieved a 5-2 win-loss record in 2021. The Brit is currently having a run in Wimbledon where she beat Vitalia Diatchenko 7-64 6-0, Marketa Vondrousova 6-2 6-4 and Sorana Cirstea 6-3 7-5.
Emma Raducanu will fight against the world no.75 Ajla Tomljanovic in the 4th round on Monday at 6:30 pm on Court 1. They have never competed against each other so far in top tournaments.
Andy Murray in 2021
Ranked world no.118, Andy played his last match on the 2nd of July when he capitulated to world no.12 Denis Shapovalov 6-4 6-2 6-2 in the 3rd round of the Wimbledon (draw).
This season Murray has managed to achieve a 8-5 match record. Andy Murray’s most significant performance of the year was reaching the final in the Biella 1 Challenger.