Naomi Osaka has not played much tennis recently, but her appeal for major brands seems to remain unchanged. Naomi has recently decided not to play the French Open and Wimbledon to deal with some mental issues. However, she will participate in the upcoming Olympics in Tokyo.
Naomi has become more and more an icon also for her stance about social issues and therefore she can be a great fit for some companies that aim at improving their CSR (Corporate Social Responsibility) even further. Panasonic quite appreciated her recent stance about raising her voice about mental health.
The 3 reasons
This was the statement from Panasonic in announcing the 3 reasons for the partnership with Naomi.
“First, Ms Osaka takes social issues seriously, looking beyond tennis to share her views on what a better society would look like in her own words. The founder of Panasonic, Konosuke Matsushita, held the notion that a stable state of happiness comes only when both mental stability and material prosperity are secured. Based on this idea, the company endeavors to create an ideal society where all of us can enjoy lives that are both mentally fulfilling and affluent in the material sense.
Second, Ms Osaka’s intense and powerful playing is a source of energy and courage for people all over the world. Panasonic has passed down the founder’s view that the mission of an enterprise is to achieve a prosperous society and to make people happy, and continues to work toward fulfilling a strong aspiration not only to provide products needed by society, but also to make customers who use them feel happy and uplifted.
And third, Ms Osaka continues to grow and evolve as her magnificent track record being one of the world’s top athletes is the result of her tireless efforts to refine each and every move in the course of her daily training and matches. Panasonic also continues to grow and evolve in a range of fields, aiming to elevate its expertise for the benefit of customers and society and achieve constant evolution.
Ms Osaka has shown she has the courage to take action in the face of adversity. Panasonic will provide her with heartfelt support.”
Naomi Osaka in 2021
Currently the world no.2, Naomi played her last match on the 30th of May when she defeated world no.62 Patricia Maria Tig 6-4 7-6(4) in the 1st round of the French Open (draw).
Currently, during this season Osaka achieved a 14-3 record. The Japanese clinched 1 title at the Australian Open.
