Eugenie Bouchard announced a “new chapter” of her life: New Balance! Bouchard has just turned 27 has she has been looking forward to returning to her best form. In 2014, she Canadian beauty was one of the hottest prospects in women’s tennis when she the semifinals at the Australian Open and the Roland Garros before being the finalist in Wimbledon. After this feat, Genie achieved a world no.5 career, but something got lost on the way.
Genie Bouchard in Lyon with New Balance
Genie Bouchard is currently in Lyon, where she was awarded a wild card for the main draw. Bouchard took advantage of this occasion to launch a new line of “New Balance.” Genie switched from Nike to New Balance at the beginning of this year. It seems that she has also changed part of her marketing strategy. In the last few months, Bouchard is not showing anymore glamorous and revealing pictures at the beach but she became a bit more sophisticated.
Genie Bouchard will face Aliaksandra Sasnovich in the opening round. They have never played each other so far.
Eugenie Bouchard in 2021
Now the world no.142, Bouchard played her last match on the 12th of January when she surrendered to Yue Yuan 6-2 6-4 in the qualifications of the Australian Open Qualifying (draw).
At the moment, during this season Bouchard has a 1-1 win-loss record.
