The WTA has been undergoing a rather deep rebranding. The Women Tennis Association has just changed its logo and has renamed its events using the same terminology as the one adopted by the ATP. This will help the fans relate to the importance of the tournaments to allow to sell also more tickets for the ost prestigious events.
About the new logo
The new logo changes the one previously adopted by the WTA for the last 10 years and it depicts a woman about to serve. The logo’s meaning is that the serve is the shot that makes everything to start and the one that the athletes are in full control.
This is the official statement:
“The serve is the only shot in tennis where the player has absolute control and where the point begins. It also accentuates the fearless initiative taken by the WTA’s early founders who took control of their destiny and blazed a trail for the women of tennis today. The symbol makes subtle references to the sport’s global nature, framing the athlete within a circle that evokes the universal spirit of the WTA’s platform.”
The videos
Another idea of the rebranding is to make the fans to get closer to the athletes. The association just launched some videos stressing the emotions of various tennis players. Naomi Osaka, Serena Williams, Cori Gauff and Simona Halep are an integral part of it.
Naomi Osaka in 2020
Currently the world no.3, Osaka played her last match on the 12th of September when she beat Victoria Azarenka 1-6 6-3 6-3 in the final of the U.S. Open to win her 6th career title.
This season Naomi has an overall 16-3 win-loss record. Naomi clinched 1 title at the U.S. Open. The Japanese reached the final in New York.
Serena Williams in 2020
Ranked no.11, the American was supposed to play on the 30th of September. However, she conceded a walk over to Tsvetana Pironkova in the 2nd round of the French Open (draw).
At the moment, this season Serena Williams has an overall 17-5 match record. Serena clinched 1 title in Auckland.
Naomi Osaka and Serena Williams played each other 3 times. The head to head is 2-1 for Osaka. The last time that they played, Serena Williams won 6-3 6-4 in the quarter in Toronto (Rogers Cup) in August 2019.
In the video below you can watch the highlights.
Cori Gauff in 2020
Now ranked no.48, Gauff played her last match on the 22nd of October when she lost to Aryna Sabalenka 1-6 7-5 7-62 in the 2nd round in Ostrava (draw).
Cori Gauff’s best performance of this year was reaching the semifinal in Lexington.
Simona Halep in 2020
Now the world no.2, Halep played her last match on the 4th of October when she was defeated by Iga Swiatek 6-1 6-2 in the 4th round of the French Open (draw).
Currently, this year the Romanian has a 23-3 match record. Simona has won 3 titles in 2020 in Dubai, in Prague and in Rome.
Cori Gauff and Simona Halep played each other once. The head to head is 1-0 for Halep. When they played, Simona Halep won 6-3 6-3 in the 4th round in London (Wimbledon) in July 2019.
Here the video highlights.
