ATP and Tecnifibre in a new partnership

Good deal for the uprising tennis manufacturer.

Tecnibre will be the official partner for the ATP World Tour for the next 5 years to also give ATP players access to Tecnifibre’s wide range of high quality products.

Janko Tipsarevic will be also the programme ambassador to four selected Tecnifibre Junior Team players that  will be ‘On the Road to the ATP World Tour’.

From the ATP

The ATP Executive Chairman & President, Brad Drewett said “Tecnifibre is a fantastic brand with a long history in tennis, and we look forward to working together over the next five years as we implement a meaningful and mutually beneficial partnership, in particular focusing on targeting a younger generation of players and fans.”

From Tecnifibre

Tecnifibre CEO Thierry Maissant, said “Nobody was born a top player. Tecnifibre and the ATP are joining efforts to inspire a new generation of players, to motivate them to become better tennis players.

As the market leader for producing technical equipment for tennis players, and now with the backing of the ATP, we have developed a unique range of products which we are extremely proud of.

Janko, our team leader, has already adopted these new products for the 2013 season. We look forward to a successful partnership,” said Maissant.

Interesting…