As the most decorated player in the men’s game, Roger Federer is a global tennis ambassador. He has won 102 ATP titles in his career. Fans also admire the Swiss player’s charm and charisma off the court. The combination of on the court success and likable personality makes Federer one of the most marketable athletes on the planet.
Partnership with JURA
The 38-year-old is playing at the Swiss Indoors in Basel this week. He has won the tournament nine times in his career. The tournament is one of his favorites, and he has reached the finals the previous twelve. While in his home country, the Swiss player has also been promoting coffee machines for JURA. The 20-time Grand Slam champion has appeared in adverts for their “freshly ground not, encapsulated” campaign. The campaign is promoting JURA’s automatic coffee machines. Federer and the Swiss company started their partnership in 2006 and have been working together ever since. The company has praised Federer for his contribution to the company’s growth into a globally recognized brand.
Federer’s other endorsements with Barilla, Nike, Rolex, and Mercedes Benz
The Swiss has signed sponsorship and endorsement deals with many companies in the course of his illustrious careers. Companies prefer to work with the 20-time Grand Slam champion because of his global recognition and appeal to all. One of Federer’s many endorsement deals is with Barilla Group, one of the largest pasta companies in the world. He signed with the company in 2017. The deal with the company is worth up to $40 million dollars. The 20-time Grand Slam winner and the company have expressed a willingness to work together even after his retirement. Other companies that work with Roger include Nike, Rolex, and Mercedes Benz.
At the Swiss Indoors in Basel, Federer is the favorite to win the title for the tenth time in his career. The 38-year-old was a ball boy at the event as a young boy. He has a tradition of buying the ball boys and girls pizza every year he participates at the tournament. His longtime rivals Rafael Nadal and Novak Djokovic will not play at the tournament. The Spaniard got married over the weekend to his fiancé Xisca Perello. The 33-year-old will then fly to Kazakhstan this week to play a charity exhibition match against Djokovic. Federer, Nadal, and Djokovic will then play in the Paris Masters later this month and the ATP Finals in London next month.
Roger Federer’s ranking and performance in 2019
Ranked no.3, Federer played his last match on the 11th of October when he had to bow to Alexander Zverev 6-3 6-77 6-3 in the quarter in Shanghai.
This year Roger has a 45-8 win-loss record. Roger has won 3 titles in 2019 in Dubai, in Miami and in Halle. The Swiss was the finalist in Indian Wells and in Wimbledon.
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