Sugarpova: the name couldn’t be funnier than that. Maria is an incredible character. She is a stunning Russian with lots of humor, fans, creativity, she is damn smart and…. oh.. yes… she is also pretty good at playing tennis!
Now she is also starting this new business. At the beginning it just sounded as a joke, but after a while it was clear that she was damn serious about it. Obviously she is exploiting the increadible appeal she has on media (both traditional and new).Using the internet, she wrote on her facebook page “I just wanted to write a little note to say thank you for the incredible support yesterday at Henri Bendel. I never expected to see so many fans and so much Sugarpova love! It seemed like the tennis gumballs were the clear winner as I think I signed more of those packages than the rest! Now it’s US Open time,”
This is what she wrote on her website “Maria has created her own candy business to offer an accessible bit of luxury, interpreting classic candies in her own signature style. A long time candy lover with a surprising sweet tooth, Maria is bringing a new level of quality to the candy category through fun, unexpected types and shapes – with playful names to match. Wrapped up in a beautiful package, it’s both style and substance, just like founder Maria Sharapova.”
Then she went on TV (almost everywhere) to promote her business.
If you have time… the full launch!!
Too Smart!!!
