Of the eight tennis players listed in the list of the 50 most marketable athletes of 2024, Coco Gauff and Novak Djokovic were the most prominent. In addition to Rafael Nadal, Carlos Alcaraz, and Aryna Sabalenka returning for another year, Jannik Sinner and Iga Swiatek made their list debuts.
Athletes are ranked according to their marketability score in the Sports Pro Most Marketable Athlete list, which is released annually. A total score out of 100 is produced by adding the three components of brand strength, total addressable market, and economics, which each carry 35 points.
Although no tennis player placed in the top ten, Coco Gauff, with a marketability score of 82.50, came in at number thirteen, and Novak Djokovic, with a score of 80.04, took 18th place.
In the previous year’s tournament, the pair had also taken the top spots among tennis players, with Gauff finishing at number 12 and Djokovic at number 11.
Coco Gauff & Novak Djokovic reign as most marketable tennis players of 2024; Carlos Alcaraz eclipses Jannik Sinner as Emma Raducanu sees massive fall https://t.co/oImE1Wh57V
— Tennis Tracker (@TrackerTennis) October 24, 2024
Novak Djokovic in 2024
LWWWWWWLWW At the moment ranked no.4, the Serbian played his last match on the 13th of October when he lost to world no.1 Jannik Sinner 7-6(4) 6-3 in the final in Shanghai (draw).
Presently, during this year Djokovic owns a 37-9 win-loss record. Novak clinched 1 title in Paris. Novak was the finalist in Wimbledon and Shanghai.
Djokovic is scheduled to compete next in Paris (Rolex Paris Masters). He will start to play the tournament from the main draw that will commence on the 28th of October.
Coco Gauff in 2024
WWLWWLWWWW Ranked no.3, the American played her last match on the 12th of October when she was overcome by world no.1 Aryna Sabalenka 1-6 6-4 6-4 in the semifinal in Wuhan (draw).
At present, during this year Coco has achieved a compiled 50-16 record. The American has won 2 titles in 2024 in Auckland and Beijing.
Coco Gauff will play the world no.188 Sinja Kraus in the . They have never played each other up to now in top tournaments.
The American has won 2 titles in 2024 in Auckland and Beijing.
The American won 8 titles in her career: 6 on hard courts, 1 on clay courts and 1 on indoor courts. (See the list of her titles)
Novak Djokovic in 2024
LWWWWWWLWW Currently the world no.4, Novak played his last match on the 13th of October when he lost to world no.1 Jannik Sinner 7-6(4) 6-3 in the final in Shanghai (draw).
At the moment, during this season the Serbian achieved a 37-9 record. Novak clinched 1 title in Paris. Djokovic reached the final in Wimbledon and Shanghai.
Djokovic is scheduled to compete next in Paris (Rolex Paris Masters). He will begin to play the tournament from the main draw that will commence on the 28th of October.
Coco Gauff in 2024
WWLWWLWWWW Now ranked no.3, Gauff played her last match on the 12th of October when she was overcome by world no.1 Aryna Sabalenka 1-6 6-4 6-4 in the semifinal in Wuhan (draw).
Currently, during this season Coco owns an overall 50-16 record. Coco conquered 2 titles in 2024 in Auckland and Beijing.
Coco Gauff will fight against the world no.188 Sinja Kraus in the . They have never competed against each other up to now on the main tour.
Coco conquered 2 titles in 2024 in Auckland and Beijing.
The American won 8 titles in her career: 6 on hard courts, 1 on clay courts and 1 on indoor courts. (See the list of her titles)
