Many tennis players have slammed at the new format of the Davis Cup after the competition was “bought” from Kosmos Tennis under the leadership of Gerard Piquet, the famous soccer player.
Tennis players were displeased for the fact that Gerard Piquet knows nothing of their world and he scheduled the finals during the offseason. Things may become now a little bit more complicated after LaLiga has decided to sponsor the Davis Cup and promote it through its global broadcasting network that spans all over the world.
LaLiga will also be the official sponsor of this coming edition of the Davis Cup that will take place from February the 1st till the 3rd.
Later in the year, 18 nations will compete from November 18th to 24th at the “Caja Mágica” stadium in Madrid. Many key players such as Roger Federer and Sascha Zverev have already announced that they will not play the competition as it’s too late in the year.
From the Kosmos
Javier Alonso, CEO Kosmos Tennis commented
“We are excited by the partnership with LaLiga and the immense potential of innovative marketing and sponsorship models that LaLiga has already implemented. By combining the reach of LaLiga with that of the Davis Cup, we will connect the global tennis and football communities and engage with millions of sports fans worldwide.”
From the ITF
David Haggerty, the ITF president added
“The cross-sport partnership with LaLiga is innovative for the Davis Cup. This will widen our reach to not only tennis fans but other sports enthusiasts. One of our strategic initiatives is to grow tennis and this allows us to reach as many more fans in new and diverse ways.”
