Serena Williams is making her presence in the fashion world even more noticeable this year after she introduced Everybody, Every Body. The shoppable video series, produced in partnership with Verizon Media, features some items from the Autumn/Winter 2020 collection of the S by Serena fashion line.
In a press release, Williams said that she hopes that the series will inspire more people to embrace their greatness, no matter their personalities and backgrounds. The series creator wants the viewers of the clips to be proud of their size.
Williams, who serves as the chairperson of the global advisory board of Verizon Media, appears on the series’ first episode. She also helped curate the items that will be featured in all of the videos in the series.
The video series makes use of a new shoppable video format developed for Verizon Media. When watching the videos, viewers will be presented with clickable content embedded into the clips. The series also makes the collection easier to access because they are available on Yahoo Shopping and Yahoo Lifestyle.
Everybody, Every Body is available for streaming on Yahoo Shopping on Thursday, December 05. The series will run until February 28, 2020.
S by Serena making a big splash
Ever since Williams unveiled the clothing line in the New York Fashion Week, S by Serena has become a major force in the fashion world. Praised for its commitment to body diversity, the clothing line includes items that can look flattering no matter what your body size is.
As an advocate of body positivity, the 23-time Grand Slam winner has always been outspoken about the women that inspired the clothing line. She said that the entire collection is a celebration of women who are not afraid to challenge traditions and boundaries imposed on them by society. She counts her mother Oracene, her sister Venus, tennis legend Billie Jean King, and Vogue editor Anna Wintour as among her inspirations in designing the collection’s fashion items.
Williams’ jewelry collection
The former world no. 1 also introduced her jewelry line Serena Williams Jewelry this year. Comprising of 70 pieces, the collection is a partnership with diamond producer K.P. Sanghvi. All of the diamonds used in the items were ethically produced and sourced.
Serena as a fashion icon
Even before she launched her own shopping line, Williams is already known as a fashion icon. She is a usual presence in the Met Gala, with her Atelier Versace gown making headlines in this year’s event.
She also had fashionable moments in the tennis court. It can be remembered that she wore a custom Off-White x Nike tutu clothing during the 2018 U.S. Open.
Serena Williams’s ranking and performance in 2019
Ranked no.10, Serena Williams played her last match on the 7th of September when she was defeated by Bianca Vanessa Andreescu 6-3 7-5 in the final in U.S. Open.
Serena Williams’s best performance of the current season was reaching the final in Wimbledon, Toronto and at the U.S. Open.
Serena Williams |
| Embed from Getty Images |
